Why Integrate Genomic Medicine into Clinical Care?

The rapid pace of genetic discovery is increasing pressure on the medical system to evaluate and integrate genomic medicine into clinical care. Genetic information can now help providers understand a patient's risk for common diseases and determine which treatments will work best for individual patients.

Increasing media attention, the dramatic growth in new genetic tests and technology, and the proven impact on preventative care have contributed to a patient population that is increasingly demanding genomic services from their providers — and medical centers need to address this demand to demonstrate their innovative position in the community. But today's hospitals are dealing with many barriers and challenges in integrating genomic medicine:

• Physicians can't keep abreast of new developments in genomic medicine (the number of disease/gene tests has doubled over the past five years)
• The physician base is not equipped to manage patient demand because they don't have the required tools and services
• Today's difficult economic realities demand strategies that enable hospitals to improve outcomes, increase revenues and decrease costs

Why DNA Direct?

DNA Direct works with medical centers to turn these challenges into opportunities through hospital and service line differentiation. Integrating genomic medicine is both a quality initiative that improves patient care and — if implemented properly — a leading driver of improved reputation in the community, increased physician and patient satisfaction, and greater clinical efficiencies.

As the leading company specializing in web-enabled and phone-based genetic expertise, DNA Direct is uniquely positioned to deliver applications, expertise, and services to help hospitals and providers meet their healthcare objectives. DNA Direct helps hospitals and health systems create a turn-key co-branded genetics program by integrating our guidance and decision support solutions into patient care.