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Physicians

Personalized Medicine Is Changing How You Deliver Patient Care

Personalized medicine, often referred to as genomic medicine, is changing the landscape of healthcare. Genetic information can help physicians better understand a patient's genetic makeup resulting in more informed healthcare decisions, better-targeted treatments & therapies, and improved outcomes. Genetic tests are used in all areas of medicine – from prevention and screening to diagnosis and treatment. Increasing media attention, the dramatic growth in genetic tests and technologies, and the proven impact on the quality of care have contributed to increasing patient demand for personalized genomic services from their physicians.

Integrating Genomic Medicine Into Your Setting

G2 Intelligence estimated that the market was $14.3B in 2010 and growing rapidly at 16% per year¹, and the Food and Drug Administration (FDA) states that more than 100 medications have pharmacogenomic information included in their drug labels². Given the wealth of new information and the need to stay ahead of the curve, it’s often challenging to navigate the complexities of genetic testing options and their appropriate use.

DNA Direct has turn-key programs and services that help physicians, hospitals and health plans easily integrate genomic medicine into their workflow – in a practice or payor setting.  Our decision support tools, available to health plans and hospitals, contain comprehensive information for over 600 genetic tests of the most common conditions representing specialties such as reproductive planning, oncology, infectious disease, drug response, and others.  Armed with the latest genetic information, physicians can be better informed to give more appropriate diagnoses, and recommend better treatments and drug therapies to their patients. DNA Direct also offer physicians, payors and patients an extensive genetic expert network available for genetic consultation to provide the right information when needed.

To find out how your hospital can join the DNA Direct Genomic Medicine Network and harness the power of personalized medicine, contact us.

To better understand the programs available for health plans, read more here.

1. G2 Intelligence: Lab Industry Strategic Outlook 2011: Market Trends & Analysis
2. www.fda.gov/drugs/scienceresearch/researchareas/pharmacogenetics/ucm083378.htm